Breaking News

Avon Hopes to Hit a Home Run with Jeter

November 14, 2013

Debuts a new fragrance for men.

Yankees star, Derek Jeter revealed his new fragrance, Derek Jeter Driven Rush from Avon.
 
Powerful and intense, the fragrance evokes the sense of adrenaline and is inspired by Derek’s drive, charisma and passion. “The scent was inspired by the excitement I’ve always had from playing the game I love,” he says.
 
The top notes of the fragrance include a buzzing trio of Italian mandarin, cool blue mint and chilled watery accord providing a burst of freshness that endures throughout. The middle notes reveal textured violet leaves creating brightness around a woody blend of bold sandalwood and energizing cedarwood for a multi-dimensional vitality with muscle. Finally the base notes highlight an exhilarating and masculine combination of mineral moss, golden amber and textured suede.
 
The fragrance is $28 and available at www.avon.com.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017