The donated beauty products will be provided to more than 25 women’s charitable organizations and women’s shelters in those five states.
The Jane brand was relaunched this summer based on a commitment to supporting women’s initiatives, including the “Friends of Jane” program that continues to donate a portion of Jane sales nationwide to non-profit organizations led by women. “The Gift of Confidence & Care” buy one-give one program is focused specifically on helping women in shelters and other supportive environments.
“Women deserve to feel empowered to live their lives with confidence and courage,” said Lynn Tilton,owner and CEO of Jane Cosmetics. “Our ‘Gift of Confidence & Care’ campaign is based upon our belief that confidence comes in many colors -- and that the most refined beauty comes from within. We’re excited to share this message and to join our customers in the collective acts of generosity and compassion during the holiday season. We want to highlight that women standing shoulder to shoulder can create the contagious energy of a thousand blossoms blooming.”
In addition to donating one Jane product for each item purchased, Jane’s team of style experts will travel to four cities to provide makeovers for women in shelters participating in the “The Gift of Confidence & Care” campaign.