Breaking News

Au Revoir, Mail Order

November 20, 2013

L’Oréal plugs the pull on Beauté Créateurs.

L'Oréal's Beauté Créateurs has announced its intention to cease its mail order activity during the first half of 2014.
 
Created in the late 1980s, Beauté Créateurs sells Agnès b., Cosmence and Professeur Christine Poelman among others. The unit, which recorded sales of approximately $117 million (87 million euros) in the last 12 months mainly in France, has encountered difficulties over the past several years linked to the structural weakening of the mail order business model, the cosmetics giant announced yesterday.
 
All employees working for Beauté Créateurs in the three countries where the business is present—France, Germany and Japan—will be offered employment within the L’Oréal group. 

Related End-User Markets:

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ