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Au Revoir, Mail Order

November 20, 2013

L’Oréal plugs the pull on Beauté Créateurs.

L'Oréal's Beauté Créateurs has announced its intention to cease its mail order activity during the first half of 2014.
 
Created in the late 1980s, Beauté Créateurs sells Agnès b., Cosmence and Professeur Christine Poelman among others. The unit, which recorded sales of approximately $117 million (87 million euros) in the last 12 months mainly in France, has encountered difficulties over the past several years linked to the structural weakening of the mail order business model, the cosmetics giant announced yesterday.
 
All employees working for Beauté Créateurs in the three countries where the business is present—France, Germany and Japan—will be offered employment within the L’Oréal group. 

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