Breaking News

Au Revoir, Mail Order

November 20, 2013

L’Oréal plugs the pull on Beauté Créateurs.

L'Oréal's Beauté Créateurs has announced its intention to cease its mail order activity during the first half of 2014.
 
Created in the late 1980s, Beauté Créateurs sells Agnès b., Cosmence and Professeur Christine Poelman among others. The unit, which recorded sales of approximately $117 million (87 million euros) in the last 12 months mainly in France, has encountered difficulties over the past several years linked to the structural weakening of the mail order business model, the cosmetics giant announced yesterday.
 
All employees working for Beauté Créateurs in the three countries where the business is present—France, Germany and Japan—will be offered employment within the L’Oréal group. 

Related End-User Markets:

blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.