Overall gift spending from Black Friday through Cyber Monday is only expected to grow 2.2% year-over-year, according to IBISWorld.
Black Friday is projected to generate $13.6 billion in revenue this year, an increase of 3.9% over last year’s total. The smaller increase is due to the continued sluggish growth in disposable incomes and relentless high unemployment. Still, growth in Black Friday revenue will be driven largely by door-buster deals and online sales that start at midnight.
Spending during the Black Friday weekend (which includes Friday, Saturday and Sunday) is anticipated to grow just 1.7% to $38.7 billion. The bulk of weekend purchases (35.2%) is expected to be made on Black Friday itself.
Cyber Monday—while still only about 15% the size of Black Friday in terms of revenue—iis forecast to record double-digit growth of 13.1%.