Breaking News

Walmart Dominates Black Friday Online Chatter

November 27, 2013

One in five social posts amplified by shoppers come from Walmart.

Walmart is winning the hearts of online shoppers. Shareable Inc., a social business intelligence platform, found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix.

"Your social audience's willingness to amplify content via sharing and retweeting is the single biggest indicator of brand loyalty. When you consider the value of messages passed along via friends and family, the ultimate reach from earned media during this Black Friday shopping event could be exponential for some of these top retailers," explains Tania Yuki, CEO of Shareable.

Here's a look at the top 10 retailers

1. Walmart
2. Amazon.com
3. Nordstrom
4. Macy's
5. Toy "R" Us
6. QVC
7. Kohl's
8. JCPenney
9. Target
10. eBay

Walmart, Macy's and Amazon are by far leading the race in terms of active audience on Facebook. Walmart leads the pack, with more than 2.5x the active audience than the average retailer in our top 10 and also accounts for more than 1 in 4 shares.  Mid-length content, posted later in the evening (9pm onwards EST) dominated much of Walmart's engagement, according to Shareable.


Best Buy dominates the retail category, activating more than double the re-tweeters  and total actions on Twitter than any other brand, despite having the fourth largest follower base (after Target, Amazon, and Toys "R" Us.) Almost all of their most engaging tweets contained a link back to their website, BestBuy.com (98% of tweets), which was a strategy that also saw success for eBay (99% of tweets) and Bed Bath and Beyond (93%). This shows that social shoppers are open to re-tweeting brand and offer driven content around this holiday season, provided it contains offers worth talking about. according to Shareable.


More info: Shareable, www.shareable.com
blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • The Butler Does It

    The Butler Does It

    August 15, 2016
    A new green cleaning product at your service.

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.