Breaking News

Clorox Gets in Holiday Spirit

December 2, 2013

"Bleach It Away" hitting New York City streets to kick of new contest.

Clorox, in partnership with actress Busy Philipps, is kicking off the third year of Bleach It Away with some comic relief and a chance to win $20,000. Philipps and The Messy Melodies, Clorox's own band of comedic holiday carolers, will hit the streets of New York City to bring holiday Bleachable Moments to life through song. In addition, people can enjoy the Messy Melodies' greatest hits at  www.BleachItAway.com

Through April 20, 2014 anyone, anywhere in the US can share a messy moment they wish they could erase at www.BleachItAway.com for the chance to win a grand prize of $20,000. Visitors can also come back each week to vote for the best mess in the week's Moment Showdown to determine which messes move on for the chance to win the grand prize.  Clorox will also select the best mess each week to win a $50 gift card and move on to the next week's Moment Showdown. Everyone who submits their moment will instantly receive a coupon for $.50 off any bottle of Clorox Regular-Bleach via email for the first moment they submit.   
 
"At Clorox we know the holidays are filled with Bleachable Moments galore. While only some can be solved with bleach, laughter makes all of them easier to erase," said Katie Keil, marketing manager, The Clorox Company. "Helping people get through the mess and sometimes even rewarding them in the process is what Bleach It Away is all about."

Related End-User Markets:

  • New Ingredients for  Household Cleaners

    New Ingredients for Household Cleaners

    Tom Branna, Editorial Director||November 2, 2016
    Here are ingredients introduced by suppliers during the past 12 months.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas