Breaking News

Davi Skin Care Debuts in South Korea

December 3, 2013

Signs 10-year deal with LG Household and Health Care, Ltd.

A California cosmetics maker is taking aim at Asia with a new skin care line, while expanding its presence in the US as well. Davi Luxury Brand Group, Inc., Beverly Hills, CA, will introduce its skin care line in South Korea under a 10-year licensing agreement with LG Household and Health Care, Ltd. The new product line was developed, and is being marketed and distributed as luxury skin care products under the Davi, Davi Napa and Davi Skin brand names. The move makes sense, as Asia accounts for more than 50% of the global market for premium skin care products, according to Davi.

"We are thrilled to have a strategic partner such as LG given its stature as a leader in cosmetic products in Korea and the rest of Asia," stated Parrish Medley, president and chief executive officer of Davi Luxury Brand Group, Inc.  "LG has helped us cultivate our brand within the Asia Pacific region and has been instrumental in launching the Davi brand in Seoul, South Korea, one of the most educated, sophisticated and growing luxury markets in the world. As one of the largest beauty and cosmetics companies in Asia and worldwide, LG has successfully expanded its portfolio of brands through its unparalleled commitment to quality and excellence in nurturing and developing brands while introducing innovative products that appeal to a sophisticated consumer base."

According to Davi, the new line line utilizing LG's advanced technology along with Davi's exclusive Meritage Blend and the patented Phytosphere technology.  The license agreement grants LG the right to commercialize Davi branded women's and men's skin care and cosmetics in the Asia, including the development of retail outlets and other commercial ventures in the Asian-Pacific region. 

LGHH commenced sales of Davi products in the third quarter of 2013 with the opening of four retail stores in Seoul and more stores in high-level luxury department stores are scheduled to open in South Korea in 2014.

LGHH plans to launch additional Davi branded stores through high-level department stores in other Asian-Pacific territories such as Japan, China, Hong Kong and Singapore in 2014.  The Davi stores currently feature over 30 SKUs of skin care products, including the company's flagship Le Grand Cru Collection, moisturizers, cleansers, toners, essences, serums and specialty products.

The company also plans to launch Davi in the North American retail market in 2014 through the sale of Davi products in US luxury department stores as well as through the company's own flagship free standing retail store that is currently being completed in Beverly Hills, CA.


Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.