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L’Oreal Group Names CMO Leader

December 3, 2013

Speichert to bridge international to the US.

 L’Oréal Group: named Marc Speichert has been named CMO Leader, effective immediately. He joined L’Oréal USA in 2010 in the newly-created role of chief marketing officer.  Since then, under his CMO leadership the USA businesses have led the way in capturing consumer intelligence and new business opportunities, taking advantage of new digital technologies.  A Chief Marketing Officer organization has now been duplicated in the Group’s most strategic markets.
In his international role, Speichert will now accelerate the US success model globally.  Over the last three years, he has built the business case and implemented the CMO organization in the US and has actively contributed to the L’Oréal Group’s Strategic Marketing governance.
Speichert will assume the global leadership of the CMOs in the countries.  He will work with each of the L’Oréal geographic Zones in defining their CMO priorities and roadmaps, their organization guidelines, and to functionally lead the growing CMO teams across the world.   Additionally, he will take on the responsibility of animating the now established CMO Board of the L’Oréal Group and to secure the company’s talent investment plans regarding all CMO functions which include: media and new media, consumer insights and consumer affairs, business analytics, CRM and e-business.  Mr. Speichert will also work in close collaboration with L’Oréal’s digital acceleration teams.  
Speichert will continue to report to Frédéric Rozé, president & CEO, L’Oréal Americas and directly manage the CMO’s Americas organization based in New York.
Prior to L’Oréal, Speichert worked for Colgate-Palmolive where he held various marketing positions.