Breaking News

L’Oreal Group Names CMO Leader

December 3, 2013

Speichert to bridge international to the US.

 L’Oréal Group: named Marc Speichert has been named CMO Leader, effective immediately. He joined L’Oréal USA in 2010 in the newly-created role of chief marketing officer.  Since then, under his CMO leadership the USA businesses have led the way in capturing consumer intelligence and new business opportunities, taking advantage of new digital technologies.  A Chief Marketing Officer organization has now been duplicated in the Group’s most strategic markets.
In his international role, Speichert will now accelerate the US success model globally.  Over the last three years, he has built the business case and implemented the CMO organization in the US and has actively contributed to the L’Oréal Group’s Strategic Marketing governance.
Speichert will assume the global leadership of the CMOs in the countries.  He will work with each of the L’Oréal geographic Zones in defining their CMO priorities and roadmaps, their organization guidelines, and to functionally lead the growing CMO teams across the world.   Additionally, he will take on the responsibility of animating the now established CMO Board of the L’Oréal Group and to secure the company’s talent investment plans regarding all CMO functions which include: media and new media, consumer insights and consumer affairs, business analytics, CRM and e-business.  Mr. Speichert will also work in close collaboration with L’Oréal’s digital acceleration teams.  
Speichert will continue to report to Frédéric Rozé, president & CEO, L’Oréal Americas and directly manage the CMO’s Americas organization based in New York.
Prior to L’Oréal, Speichert worked for Colgate-Palmolive where he held various marketing positions. 
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.