Breaking News

Arm & Hammer Oral Care Signs First Celebrity

December 4, 2013

Church & Dwight picks actress Alison Sweeney.

Arm & Hammer Oral Care has signed a two-year deal with actress Alison Sweeney, best known for her starring roles "The Biggest Loser" and "Days of our Lives.”

Sweeney will appear in the brand's advertising, public relations and digital media campaigns. She will also help introduce a series of new products to the brand's oral care portfolio.

"We could not be more proud to welcome Alison Sweeney into the Arm & Hammer Oral Care family," said Tim Seitter, VP of oral care marketing, Church & Dwight Co., Inc. "As a well-known actress, loving mother, and fitness enthusiast, Alison truly represents all characteristics of the Arm & Hammer woman and we look forward to seeing Alison—and her radiant smile—represent our brand."
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.