Matrix named renowned hairstylist and colorist George Papanikolasas the brand’s new celebrity hairstylist.
He has also worked with many of Hollywood’s trendy young “it” girls, including the Kardashians, Megan Fox, Jessica Stroup, Minka Kelly, Sarah Michelle Gellar, Miley Cyrus and more.
According to Matrix VP/General Manager Paul Schiraldi, this new relationship will give loyal Matrix fans (and soon-to-be fans) the unique opportunity to get the first looks and inside scoops on the hottest, “must-have” Hollywood trends, the minute that George creates them. “George is a rising star in the celebrity hairstyling community,” Schiraldi comments, “and we’re thrilled that he is bringing his talent to our Matrix family.”
Inspired by his sunny, Southern California hometown, Papanikolasaspioneered the “beach-style” highlighting techniques that have evolved into today’s popular ombré and balayage techniques. Over time he has perfected his techniques--creating natural-looking, sun-kissed color that looks, as George notes, "like you've spent a summer at the beach rather than three hours at the salon.” George also earned a marketing degree at USC, which provides him with a unique ability to marry the artistic and business aspects of the beauty profession.
One of the most important ingredients in Papanikolasas’ color blends is a foundation of healthy, shiny hair. To produce his vibrant color results, he relies on Matrix’s highly advanced SoColor and COLORINSIDER professional haircolor, as well as Biolage Care andStyling products to keep his clients’ hair beautiful and in optimum condition.
When not traveling for a specific client or project, the in-demand, bi-coastal color specialist can be found in West Hollywood at the Andy Lecompte Salon, and in New York City at the Rita Hazan Salon.