Breaking News

Over Half of Young Men Now Use Facial Moisturizer

December 4, 2013

New findings from Mintel show that this product is on the rise.

Men might not like to admit that they have a skin care regime, but according to new research from Mintel, you might find your man stealing some of your valuable mirror time. Indeed, in a new report looking at the male grooming sector, some 58% of men aged 18-24 and 63% of those 25-34 report that they use a facial moisturizing product.
 
This is in stark contrast to the 32% of those aged 55-64 and 29% of men over 65 from other age demographics claiming to do the same thing.
 
“That younger men are more participative in the facial skincare category bodes well for the future growth of the men’s skincare segment as younger men will likely continue using products as they age,” says Gabriela Elani, home and personal care analyst at Mintel. “The fact that sales of men’s personal care products have risen so sharply over the past five years highlights the growth in product categories that have traditionally been segmented by gender, such as antiperspirant/deodorant (APDO), shaving, and shower products.”
 
The men’s personal care market will reach $3.9 billion this year, enjoying growth of 15% since 2008. Despite the increased use of facial skincare among young men, toiletry products, such as APDO, shower gel, and haircare products enjoy the highest market penetration, as male consumers use these products on a daily basis to maintain their personal hygiene.
 
The men’s APDO segment has increased by 13% during 2008-13 and is now worth $1.4 billion. Mintel projects that this segment will continue to grow steadily year to year into 2018. The continued growth is not surprising as some 95% of men report that they use an APDO product, making it the most commonly used product among all male respondents.
 
When it comes to personal care products, men are nothing if they’re not loyal. More than half of all men (52%) say they tend to stick to the same brands of toiletries and grooming products. In addition, 34% of men like to smell their personal care products before buying them and 20% favor 2-in-1 products to save time.
 
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.