Breaking News

Lush Lashes Out at Amazon Over Product Alternatives

December 5, 2013

Court ruling could have a major impact on how retailers and others buy keywords.

The common online practice of offering "alternative" products is getting scrutinized after Lush Cosmetics sued Amazon for trademark infringement in a UK court. In the suit, Lush insists that Amazon is purchasing key words related to Lush in an attempt to trick consumers and drive traffic to Amazon's website, which does not carry Lush products. A ruling is expected early in 2014.

Lush also said that when customers search for Lush’s products on Amazon’s U.K. site, they’re shown competitors’ products. “This, on a website designed for speedy transactions, can lead to customers mistaking other [companies’] products as being from Lush,” the company said. “There is a lack of clarity over the origins of the products. This is not a theoretical risk as…customers have said they have been misled.”


Lush noted that when it raised the issue with Amazon, it was directed to the firm’s sales team. “Lush is our house mark, and our business is dependent on it. We will always protect our name,” the firm said.


 

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.