Breaking News

Lush Lashes Out at Amazon Over Product Alternatives

December 5, 2013

Court ruling could have a major impact on how retailers and others buy keywords.

The common online practice of offering "alternative" products is getting scrutinized after Lush Cosmetics sued Amazon for trademark infringement in a UK court. In the suit, Lush insists that Amazon is purchasing key words related to Lush in an attempt to trick consumers and drive traffic to Amazon's website, which does not carry Lush products. A ruling is expected early in 2014.

Lush also said that when customers search for Lush’s products on Amazon’s U.K. site, they’re shown competitors’ products. “This, on a website designed for speedy transactions, can lead to customers mistaking other [companies’] products as being from Lush,” the company said. “There is a lack of clarity over the origins of the products. This is not a theoretical risk as…customers have said they have been misled.”


Lush noted that when it raised the issue with Amazon, it was directed to the firm’s sales team. “Lush is our house mark, and our business is dependent on it. We will always protect our name,” the firm said.


 

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event