Breaking News

Lush Lashes Out at Amazon Over Product Alternatives

December 5, 2013

Court ruling could have a major impact on how retailers and others buy keywords.

The common online practice of offering "alternative" products is getting scrutinized after Lush Cosmetics sued Amazon for trademark infringement in a UK court. In the suit, Lush insists that Amazon is purchasing key words related to Lush in an attempt to trick consumers and drive traffic to Amazon's website, which does not carry Lush products. A ruling is expected early in 2014.

Lush also said that when customers search for Lush’s products on Amazon’s U.K. site, they’re shown competitors’ products. “This, on a website designed for speedy transactions, can lead to customers mistaking other [companies’] products as being from Lush,” the company said. “There is a lack of clarity over the origins of the products. This is not a theoretical risk as…customers have said they have been misled.”


Lush noted that when it raised the issue with Amazon, it was directed to the firm’s sales team. “Lush is our house mark, and our business is dependent on it. We will always protect our name,” the firm said.


 

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.