Breaking News

Salon Grafix Plays it Big

December 5, 2013

New collection of hair sprays and dry shampoos at retail next month.

Salon Grafix is rolling out Play It Big!, a collection of hair products. Launching in early 2014, each product is enriched with Keratin Protein Complex to help strengthen hair while providing maximum volume and body.

The new collection includes three hair sprays and four dry shampoos with a hint of color: Play It Big! Touchable Hold Hair Spray – a volumizing hair spray that gives unbelievable lift and hold while maintaining touchable flexibility; Play It Big! Shaping Hair Spray, a fast-drying hair spray leaves hair manageable while also offerng moveable body and styling hold minus the static; Play It Big! Firmer Hold Hair Spray, a super-strong and lasts super-long, this anti-static extreme hair spray delivers incredible, long-lasting hold and superior humidity-resistant benefits, minus the residue;  and Play It Big! Dry Shampoo, which is available in four shades.

The hair sprays in the Play It Big! collection have a micro-mist diffuser cap that provides a salon-like misting application, according to Continental Consumer Products.

“Play It Big!’s daily regimen positioning could potentially increase the way a woman looks at using hair spray and boost the usage of the whole category,” said Lisa Yarnell, CEO of Continental Consumer Products. “Because of its Keratin Protein Complex, women can now use a hair spray every day to deliver high performance and BIG results.”

The company says it has planned a strong display and merchandising program for the launch. 

Related End-User Markets:

blog comments powered by Disqus
  • Why Attend the IFSCC Congress in Orlando?

    September 26, 2016
    Organizing Chair Guy Padulo supplies a variety of reasons!

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event