The new collection includes three hair sprays and four dry shampoos with a hint of color: Play It Big! Touchable Hold Hair Spray – a volumizing hair spray that gives unbelievable lift and hold while maintaining touchable flexibility; Play It Big! Shaping Hair Spray, a fast-drying hair spray leaves hair manageable while also offerng moveable body and styling hold minus the static; Play It Big! Firmer Hold Hair Spray, a super-strong and lasts super-long, this anti-static extreme hair spray delivers incredible, long-lasting hold and superior humidity-resistant benefits, minus the residue; and Play It Big! Dry Shampoo, which is available in four shades.
The hair sprays in the Play It Big! collection have a micro-mist diffuser cap that provides a salon-like misting application, according to Continental Consumer Products.
“Play It Big!’s daily regimen positioning could potentially increase the way a woman looks at using hair spray and boost the usage of the whole category,” said Lisa Yarnell, CEO of Continental Consumer Products. “Because of its Keratin Protein Complex, women can now use a hair spray every day to deliver high performance and BIG results.”
The company says it has planned a strong display and merchandising program for the launch.