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Dryel, Roto-Rooter Find New Home

December 9, 2013

CR Brands picks up laundry care and drain pipe brands.

Private equity firm Resilience Capital Partners, which owns household care company CR Brands, will acquire the assets of the Liquids division of oneCare, including Dryel as well as Roto-Rooter and Drain Pro drain pipe opening solutions.

Headquartered in West Chester, OH, CR Brands operates manufacturing facilities in Spartanburg, SC, and markets its products under the nationally recognized brands Mean Green, Biz, Oxydol and Pine Power. 

"In our industry, a strong pipeline of innovative products is the key to success. This acquisition really raises our game in that area - as it doubles the number of branded items we bring to the trade, and more than doubles the Product Development resources needed to drive innovation on those brands," said CEO Rich Owen.

"Dryel and Roto-Rooter are premium brands with proprietary solutions to consumers' cleaning and maintenance challenges, and are a good fit with our current brand portfolio," added Michael Merriman, chairman of the company.
CR Brands has national distribution awith leading retailers such as Dollar General, Family Dollar, Walmart, Target and Kroger. In addition, the firm has partnered with certain customers (incuding Kroger and Publix) to manufacture a broad assortment of proprietary store brand household cleaning products.  

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