Today’s busy moms and caregivers want and need information about their family’s health, well-being, and germ protection to be reliable and easy to access. In collaboration with the Centers for Disease Control and Prevention and the National Association of Pediatric Nurse Practitioners, RB, the makers of Lysol brand products launched Looking After You and Your Family as part of the Family Health Series.
The strategic partnership tapped Education Marketing Specialists, CarrotNewYork, to develop this one-stop, content-rich website. “Looking After You and Your Family provides topical and timely health information from trusted industry leaders in a digest-style format that is easy to navigate,” notes Tom Bach, Manager of Professional Relations, Reckitt Benckiser.
According to Janice Hamilton, president, CarrotNewYork, maker of the website, “Our team’s extensive experience in developing content that educates, influences, and stimulates action was instrumental in delivering a comprehensive, yet approachable, website.”
The website covers the spectrum of life stages from pregnancy through the school years, and offers special sections on a healthy home, immunization, and emergency preparedness. A resources section offers those who wish to conduct additional research a vetted collection of health resources divided by topic.