Breaking News

Lysol Debuts New Website

December 10, 2013

Family-based hub for health information.

Today’s busy moms and caregivers want and need information about their family’s health, well-being, and germ protection to be reliable and easy to access. In collaboration with the Centers for Disease Control and Prevention and the National Association of Pediatric Nurse Practitioners, RB, the makers of Lysol brand products launched Looking After You and Your Family as part of the Family Health Series.
 
The strategic partnership tapped Education Marketing Specialists, CarrotNewYork, to develop this one-stop, content-rich website. “Looking After You and Your Family provides topical and timely health information from trusted industry leaders in a digest-style format that is easy to navigate,” notes Tom Bach, Manager of Professional Relations, Reckitt Benckiser.
 
 
According to Janice Hamilton, president, CarrotNewYork, maker of the website, “Our team’s extensive experience in developing content that educates, influences, and stimulates action was instrumental in delivering a comprehensive, yet approachable, website.”
 
The website covers the spectrum of life stages from pregnancy through the school years, and offers special sections on a healthy home, immunization, and emergency preparedness. A resources section offers those who wish to conduct additional research a vetted collection of health resources divided by topic.  
 
  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?