Breaking News

Wet n Wild and Fergie Donate to amfAR

December 11, 2013

Walgreens' exclusive Perfect Pout Lip Color in V.I.Pink fuels $50K donation.

wet n wild and its global beauty ambassador Fergie joined Walgreens in making a $50,000 donation to amfAR amidst a plethora of celebrity and industry attendees at an exclusive party held at New York City’s Tao Downtown.

The event was the pop star’s first public appearance since welcoming her first child, Axl Jack Duhamel, this past August.

Longtime supporter of amfAR, the American foundation for AIDS research, Fergie and wet n wild collaborated this year in curating her Perfect Pout Lip Color in V.I.Pink for the cause. As part of her Fergie CenterStage Collection sold exclusively at Walgreens, the three parties pledged to donate $0.50 from each sale of her lipstick to amfAR. They proudly presented the foundation with a check totaling over $50,000 at the bash.

“wet n wild, Walgreens, and I have been working on a ton of projects in the past year, and I couldn’t have better partners here tonight to celebrate our latest initiative: our collective support of amfAR, a foundation dedicated to ending the global AIDS epidemic,” said Fergie. “It all started with my Walgreens-exclusive cosmetic line. wet n wild and I created my Fergie Perfect Pout Lip Color in V.I.Pink for this cause that’s near and dear to me. This partnership has lead to raising tens of thousands of dollars to this most worthy cause. What better reason to party?”

 “Walgreens has enjoyed collaborating with wet n wild and was thrilled to participate in this initiative to help support the amfAR organization,” said Shannon Curtin, group vice president for beauty and personal care at Walgreens. “This collaboration reflected our efforts to build awareness and raise funding to continue research, and help people get, stay and live well.”

Related End-User Markets:

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017