As CMO, Sung will develop the overall marketing and customer-experience strategy to grow Guthy-Renker's sales through acquisition, current member marketing, multi-channel direct response marketing and brand management. An important component of the overall strategy will involve leveraging the explosive growth in the digital landscape and the rapidly evolving changes in consumer purchase behavior. Sung will report to Seth Radwell, co-president and chief revenue officer at Guthy-Renker.
Sung most recently served as chief executive officer at Lot18, an e-commerce platform for online wine sales. Sung was responsible for the company's significant growth in membership and revenue. Prior to Lot18, Sung served as the president of Adaptive Marketing and has also worked as chief marketing officer of ConsumerInfo.com, the parent company of FreeCreditReport.com.
"Sung's experience in e-commerce growth and his unique involvement of building and repositioning brands will allow Guthy-Renker to maintain its position as the leader in the direct marketing business, while expanding in digital channels and new customer engagement models" said Radwell. "We look forward to the many contributions he will make managing Guthy-Renker's marketing efforts."