Breaking News

Guthy-Renker Names New CMO

December 17, 2013

Sung joins the team from Lot18.

Guthy-Renker welcomed Jay Sung as its newly appointed chief marketing officer. His role will help lead Guthy-Renker's aggressive growth plan for 2014 as well as develop and implement marketing and brand strategies for Proactiv+, Meaningful Beauty, Wen Haircare and Sheer Cover Studio worldwide.

As CMO, Sung will develop the overall marketing and customer-experience strategy to grow Guthy-Renker's sales through acquisition, current member marketing, multi-channel direct response marketing and brand management. An important component of the overall strategy will involve leveraging the explosive growth in the digital landscape and the rapidly evolving changes in consumer purchase behavior. Sung will report to Seth Radwell, co-president and chief revenue officer at Guthy-Renker.

Sung most recently served as chief executive officer at Lot18, an e-commerce platform for online wine sales. Sung was responsible for the company's significant growth in membership and revenue. Prior to Lot18, Sung served as the president of Adaptive Marketing and has also worked as chief marketing officer of, the parent company of

"Sung's experience in e-commerce growth and his unique involvement of building and repositioning brands will allow Guthy-Renker to maintain its position as the leader in the direct marketing business, while expanding in digital channels and new customer engagement models" said Radwell. "We look forward to the many contributions he will make managing Guthy-Renker's marketing efforts."

blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization