Breaking News

Class Action Settlement in Brazilian Blowout

December 18, 2013

LA Superior Court judge approves $4.375 million settlement.

A judge in the Los Angeles Superior Court gave final approval of a $4.375 million class action settlement regarding the “deceptive advertising” of the hair straightening solution Brazilian Blowout. Fourteen class representatives sued the manufacturer and distributor of the product, GIB, LLC, in both state and federal court, alleging that the product was misrepresented as being free of the carcinogen formaldehyde.

In addition to the award, GIB is now required to clearly label the chemical content of its straightening products as well as provide appropriate warnings to both stylists and consumers about the potential health risks of the product.

The award amount represents roughly 73% of the net profits that Brazilian Blowout earned from the sale of the product during the class period, according to law firm Baron & Budd.

Related End-User Markets:

blog comments powered by Disqus
  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!