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Class Action Settlement in Brazilian Blowout

Published December 18, 2013
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A judge in the Los Angeles Superior Court gave final approval of a $4.375 million class action settlement regarding the “deceptive advertising” of the hair straightening solution Brazilian Blowout. Fourteen class representatives sued the manufacturer and distributor of the product, GIB, LLC, in both state and federal court, alleging that the product was misrepresented as being free of the carcinogen formaldehyde.

In addition to the award, GIB is now required to clearly label the chemical content of its straightening products as well as provide appropriate warnings to both stylists and consumers about the potential health risks of the product.

The award amount represents roughly 73% of the net profits that Brazilian Blowout earned from the sale of the product during the class period, according to law firm Baron & Budd.

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