IBISWorld forecasts that consumer confidence will continue growing, prompting consumers to spend more money on discretionary goods, such as cosmetics. Consequently, from 2013 to 2018, industry revenue is forecast to grow at an average annual rate of 5.2% to $16.8 billion. Also, the number of store locations is expected to rise at an annualized rate of 4.3%, reaching 126,534 stores in 2018.
IBISWorld projects that the top four companies will maintain their position in the market and account for an even larger portion of the industry by 2018 (compared to the 70.0% in 2013). Smaller players and potential entrants will have a hard time establishing themselves in this environment.
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