Breaking News

Beyonce To Launch Fragrance

December 23, 2013

'Rise' to hit stores in 2014.

Coty is set to debut Beyonce's latest fragrance, Rise, in 2014, according to reports. It joins the singer's other successful scents, Heat and Pulse. The scent is said to be on counter in February. It is billed as a "luminious floral" and was developed by International Flavors & Fragrances.

According to reports, the heart of the scent is gold symphony orchid, known as the queen of orchids. That note got an extra shot of personality and color when it was paired with golden apricot. There’s also a strong jasmine element. In addition to the apricot, the top note consists of Italian bergamot and iced basil sorbet. The gold symphony orchid is in the midrange, along with freesia blossom and natural jasmine sambac. The base is composed of autumn woods, cashmere musk and vetiver extract, which are meant to ground the fragrance and give it additional sensuality and texture, said the company.

The fragrance will be promoted on television as well as social media.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level