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Beyonce To Launch Fragrance

Published December 23, 2013
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Beyonce To Launch Fragrance

Coty is set to debut Beyonce's latest fragrance, Rise, in 2014, according to reports. It joins the singer's other successful scents, Heat and Pulse. The scent is said to be on counter in February. It is billed as a "luminious floral" and was developed by International Flavors & Fragrances.

According to reports, the heart of the scent is gold symphony orchid, known as the queen of orchids. That note got an extra shot of personality and color when it was paired with golden apricot. There’s also a strong jasmine element. In addition to the apricot, the top note consists of Italian bergamot and iced basil sorbet. The gold symphony orchid is in the midrange, along with freesia blossom and natural jasmine sambac. The base is composed of autumn woods, cashmere musk and vetiver extract, which are meant to ground the fragrance and give it additional sensuality and texture, said the company.

The fragrance will be promoted on television as well as social media.

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