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L'Oréal Professionnel Signs First Spokesperson

By Christine Esposito, Associate Editor | January 3, 2014

Hair care brand taps Kirsten Dunst in lead role.

L'Oréal Professionnel has named Kirsten Dunst as its first L'Oréal Professionnel spokesperson. The actress will be fronting upcoming launches including Beach Waves and Absolut Repair Lipidium, according to L'Oréal.

Dunst's filmography includes more than 50 films; she started her career in a breakthrough Golden Globe-nominated role in "Interview with the Vampire."

"Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion. She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the talented actresses I have ever met. She has the perfect attributes to embody the new values of L'Oréal Professionnel,” said Anne-Laure Lecerf, international managing director of L'Oréal Professionnel.

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