Breaking News

Nicole by OPI Goes Chocolate

By Christine Esposito, Associate Editor | January 3, 2014

Unveils two shades and sweepstakes with Dove candy brand.

Dove—the chocolate brand—and Nicole by OPI have launched the "Discover Your Dark Side in the New Year Sweepstakes, a Facebook-based promotion that will randomly award 25,000 entrants with two exclusive Nicole by OPI nail lacquer shades inspired by the chocolate brand, whch is owned by Mars.

The shades are called Better After Dark and Promises in the Dark.

"In 2014, we want to encourage people to discover the delicious taste of Dove Dark Chocolate, which offers a creamy taste experience that shatters the perception that dark chocolate tastes bitter," said Roy Benin, chief consumer Officer, Mars Chocolate North America. "With this sweepstakes, we're putting the silky-smooth taste of Dove Dark Chocolate at people's fingertips with the always smooth nail polish experience from Nicole by OPI."

From now through Feb. 5, 2014, fans can enter once per day for a chance to win one 25,000 Nicole by OPI kits, which include a coupon for a free Dove bar with the two bottles of lacquer.

Related End-User Markets:

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ