ModiFace is demonstrating the technology at the 2014 Consumer Electronics Show this week in Las Vegas.
The new Beauty Mirror offering applies ModiFace's patented photorealistic skin and shade simulation technology to achieve full photo-realistic 3D simulations shown on camera images, allowing makeup and skincare effects to be displayed on the user's face without requiring a photo upload, according to the company. he technology is available as a standalone kiosk that includes a touch screen monitor with a camera for in-store use, as well as a mobile app that can be used on a tablet at store counters or on a consumer's own tablet or smartphone.
"Our new 3D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters. It's not only a try-before-you-buy tool in the store or at home, but also a way to capture consumers' interest as they walk store aisles," said KyungMoon Lee, ModiFace executive director of engineering. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually even if they don't have the time for a hands-on makeup session or if a salesperson is busy with another customer. That makes it a powerful tool for increasing sales."