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Mirror, Mirror

By Christine Esposito, Associate Editor | January 7, 2014

New technology simulates anti-aging skin care effects of products.

ModiFace has created the 3D Augmented Reality Makeup and Anti-Aging Mirror, which it says is designed to help beauty brands and retailers market their products to consumers standing at cosmetic counters as well as shopping at home. This proprietary technology can simulate makeup products such as blushes, lipsticks and eye shadows and anti-aging skincare effects such as dark spot correction, facelift, browlift, cheek volume enhancement and jaw contouring on any consumer standing in front of the Beauty Mirror in real time and in full 3D.

ModiFace is demonstrating the technology at the 2014 Consumer Electronics Show this week in Las Vegas.

The new Beauty Mirror offering applies ModiFace's patented photorealistic skin and shade simulation technology to achieve full photo-realistic 3D simulations shown on camera images, allowing makeup and skincare effects to be displayed on the user's face without requiring a photo upload, according to the company. he technology is available as a standalone kiosk that includes a touch screen monitor with a camera for in-store use, as well as a mobile app that can be used on a tablet at store counters or on a consumer's own tablet or smartphone.

"Our new 3D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters. It's not only a try-before-you-buy tool in the store or at home, but also a way to capture consumers' interest as they walk store aisles," said KyungMoon Lee, ModiFace executive director of engineering. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually even if they don't have the time for a hands-on makeup session or if a salesperson is busy with another customer. That makes it a powerful tool for increasing sales."

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