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P&G Offers 'Try it & Love it' Program

By Melissa Meisel, Associate Editor | January 7, 2014

Consumers now can sample household and personal care.

Now that the holiday rush has come and gone, P&G is looking to give consumer routines a fresh start with the "Try it & Love it" program. Targeting busy moms, the campaign is fronted by actress Vanessa Lachey, who is said to offer her "go-to tips and favorite products for making 2014 their best year yet," according to the company.

Products vary from Vidal Sassoon Care ColorFinity Shampoo and Conditioner to Gillette Venus & Olay Razor in Sugarberry to Febreze Sleep Serenity Bedroom Mist Moonlit Lavender.

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