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Aussie Kids' Rolls Out First Licensed Line



Published January 8, 2014
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P&G hair care brand Aussie and Nickelodeon have partnered on a new hair care collection for kids inspired by “Dora the Explorer.” The deal marks Aussie Kids’ first-ever licensed product line.

The products will feature Dora, her friend Boots (a monkey) and her cousin Diego—all well known among the pre-school set.  

According to Samantha Kanter, vice president, Packaged Goods, Nickelodeon Consumer Products, the collection allows “Dora fans to experience their favorite explorers in a whole new way by making bath time fun and interactive for kids and parents everywhere.”

Aussie Kids is designed specifically for kids ages two through eight, with easy-to-use packaging and kid friendly scents. The collection offers 3-in-1 formulas that include a shampoo, conditioner and body wash and 2-in-1 formulas with a shampoo and conditioner. The line also includes a conditioner and detangler.

“We spend a lot of time talking with moms, and we continually hear how challenging it is for them to find hair care products for their children when they are no longer babies,” said April Anslinger, associate marketing director for Aussie. “They want products that provide them with the right benefits for their kid’s hair, but still make bath time quick, easy and fun for both mom and kids. The addition of the Dora and Diego characters adds a new, fun element for kids while putting mom at ease because she is using a brand she trusts.”


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