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Birchbox, Us Weekly to Roll Out Oscar Box

By Melissa Meisel, Associate Editor | January 8, 2014

Celebrating awards with curated sample kit.

The online sampling box trends has no signs of slowing down, as seen at Birchbox, a leading beauty e-commerce company. Its latest creation is a partnership with celebrity magazine Us Weekly to create a special edition Birchbox just in time for awards season.

Debuting in February 2014, the custom Birchbox will feature products hand-picked by Us Weekly beauty director Gwen Flamberg, and is inspired by the most iconic red carpet looks of the season, according to the company. All Birchbox subscribers will receive the “Step and Repeat” themed box this February featuring red-carpet essentials from brands such as Smashbox, OPI, dr. brandt  and
Beauty Protector. New customers who sign up at www.birchbox.com/usweekly by Feb. 15 will receive the special edition Us Weekly Birchbox as their first monthly box. For a limited time only, new subscribers will also receive a special bonus 12-issue subscription to Us Weekly too.

Additionally, after the Oscars, on March 2, immediately following this year’s Academy Awards, Us Weekly and Birchbox will give customers the chance to shop Sunday’s hottest red-carpet looks first with a “Get the Look” shop featuring a special selection of products.

BIrchbox also recently rolled out a Game Day box, as previously reported in Happi.


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