Breaking News

Birchbox, Us Weekly to Roll Out Oscar Box

By Melissa Meisel, Associate Editor | January 8, 2014

Celebrating awards with curated sample kit.

The online sampling box trends has no signs of slowing down, as seen at Birchbox, a leading beauty e-commerce company. Its latest creation is a partnership with celebrity magazine Us Weekly to create a special edition Birchbox just in time for awards season.

Debuting in February 2014, the custom Birchbox will feature products hand-picked by Us Weekly beauty director Gwen Flamberg, and is inspired by the most iconic red carpet looks of the season, according to the company. All Birchbox subscribers will receive the “Step and Repeat” themed box this February featuring red-carpet essentials from brands such as Smashbox, OPI, dr. brandt  and
Beauty Protector. New customers who sign up at by Feb. 15 will receive the special edition Us Weekly Birchbox as their first monthly box. For a limited time only, new subscribers will also receive a special bonus 12-issue subscription to Us Weekly too.

Additionally, after the Oscars, on March 2, immediately following this year’s Academy Awards, Us Weekly and Birchbox will give customers the chance to shop Sunday’s hottest red-carpet looks first with a “Get the Look” shop featuring a special selection of products.

BIrchbox also recently rolled out a Game Day box, as previously reported in Happi.

blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization