Breaking News

Birchbox, Us Weekly to Roll Out Oscar Box

By Melissa Meisel, Associate Editor | January 8, 2014

Celebrating awards with curated sample kit.

The online sampling box trends has no signs of slowing down, as seen at Birchbox, a leading beauty e-commerce company. Its latest creation is a partnership with celebrity magazine Us Weekly to create a special edition Birchbox just in time for awards season.

Debuting in February 2014, the custom Birchbox will feature products hand-picked by Us Weekly beauty director Gwen Flamberg, and is inspired by the most iconic red carpet looks of the season, according to the company. All Birchbox subscribers will receive the “Step and Repeat” themed box this February featuring red-carpet essentials from brands such as Smashbox, OPI, dr. brandt  and
Beauty Protector. New customers who sign up at www.birchbox.com/usweekly by Feb. 15 will receive the special edition Us Weekly Birchbox as their first monthly box. For a limited time only, new subscribers will also receive a special bonus 12-issue subscription to Us Weekly too.

Additionally, after the Oscars, on March 2, immediately following this year’s Academy Awards, Us Weekly and Birchbox will give customers the chance to shop Sunday’s hottest red-carpet looks first with a “Get the Look” shop featuring a special selection of products.

BIrchbox also recently rolled out a Game Day box, as previously reported in Happi.


  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017