Breaking News

Target Picks Up Alikay Naturals

By Melissa Meisel, Associate Editor | January 8, 2014

Ethnic beauty brand sees US expansion.

Integrating the images of women of different races with textured hair ranging from kinky to curly with the cultivation of a shared sense of identity has enabled Alikay Naturals to resonate with consumers of a rapidly growing niche market, contends the company. And its approach shows in the widening of its distribution for 2014. 
This Spring, the brand’s Honey & Sage Deep Conditioner, Lemongrass Leave In Conditioner, Essential Growth Oil, Crème Brulee Curling Delight and Shea Yogurt Hair Moisturizer will be coming to select Target stores across the US.  In addition to the above mentioned Alikay Naturals products, will also feature the Moisturizing Black Soap Shampoo, Knots Be Gone Detangler, Caribbean Coconut Milk Duo, Glazed Argan Oil Silkener and Moisture Rich Hair Parfait.
According to the US Census data, a growing number of Americans identify themselves as multiracial.  “With 60% of the world population being made up of curly haired individuals, mainstream retail outlets are taking notice of the increased demand that has sparked the emergence of natural hair care groups and elaborate natural hair expos. Once hard-to-find products designed specifically for curly hair and kinky hair types were only available in select beauty supply stores. These products, are now stocked on the shelves of mass market retail chains,” said Alikay Naturals CEO and Co-Founder Rochelle Graham. 
More info:
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.