Upstart brand Hello Products LLC has won a 2013 Good Design Award for Design Excellence. Chosen from thousands of entries submitted from more than 38 countries around the world, hello was selected for this honor less than nine months after debuting on store shelves in the United States.
Created in partnership with BMW Group DesignworksUSA, a subsidiary of BMW Group, hello has distinctive packaging that offers a departure frm the norm in oral care packaging.
"The oral care aisle is full of aggressive and masculine packaging featuring extracted teeth and frightening words like 'kill' and 'fight.' That's why we took claim to the seriously friendly side of oral care with our messaging and our product design," said Craig Dubitsky, founder and friendly ceo of hello products. "We worked alongside the best designers in the world to create the friendliest experience possible, and to introduce efficacious, safe, highly-natural and delicious products that embody what hello oral care is all about – a super friendly and healthy mouth."
You can learn more about Hello and its founder, in this HAPPI exclusive video.
All packaging on the mouthwashes, sprays and toothpastes are 100% custom, proprietary designs – from the pour-and-swig rings on the mouthwashes, to the sleek click-and-go sprays, to the "pastry bag tip" on the toothpaste. Every aspect of the design, and how it relates to the user experience, was examined and optimized for friendliness.
The Good Design Awards Program is organized annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. The trademarked awards were created in Chicago in 1950.