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Avon Products, Inc has tapped Nilesh Patel to serve as SVP and president, Asia Pacific Region, effective Feb.3, 2014. Patel will report to Sheri McCoy, Avon's CEO, and will join the company's Executive Committee. 

Patel will oversee all of Avon's Asia Pacific business. In this role, he will be responsible for stabilizing the market, and strengthening and growing the Avon business throughout the region.

"As part of our commitment to growing the Avon business, I am pleased to announce that Nilesh Patel is joining us to lead our efforts in the Asia Pacific region," said McCoy. "During his successful career, Nilesh has a strong track record of strategic and operational excellence, which will be critical as we work to rebuild our Asia Pacific business. He knows how to build a brand and bring together a strong team to drive results. Nilesh's experience, expertise and insights are critical assets as we work to strengthen our position in the Asia Pacific region and globally."

Patel joins Avon following a 26-year career with the Heinz Company, where he served in various roles. Most recently, he was president, director and regional CEO of the Heinz ASEAN Region, where he oversaw business in Indonesia, Malaysia, Singapore, the Philippines, Vietnam and Thailand.