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Unilever Targets the Eczema Prone

By Melissa Meisel, Associate Editor | January 14, 2014

New Dove DermaSeries out in Rite Aid now.

The latest creation at Dove is DermaSeries, a full-range of premium ultra-mild cleansers and intensely moisturizing creams uniquely
formulated for people with very to extremely dry skin, according to the company. The products, developed in partnership with dermatologists,build on the brand’s heritage in mildness and superior care. Dove DermaSeries is most effective when used as a
two-step daily regimen. The products provide compromised skin with both immediate relief and long-term skin barrier repair over time with continued use.
According to the company, the cleansers contain the mildest ingredients that replenish moisture lost during the cleansing process. A proprietary formulation known as PPAR Activation Complex help rebuild skin’s hydration barrier, said the company. Products range from facial to body SKUs.

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