"This is a landmark year for consumers and the industry, as wellness takes on new dimensions and becomes a key ingredient in travel and technology; spas help people face life challenges; and new fitness and beauty trends help us all be healthier," noted Susie Ellis, president of Spafinder Wellness, Inc. "This year's trends report encompasses our brand mission, inspiring people to lead their best life 365 days a year."
Among the top 10 trends are: "'Natural' Beauty Meets Social Media" and "Aromatheraphy: Scent with Intent."
With the growing popularity of social media and "selfies," people are expected to look their best 24/7, without the benefit of makeup and blowouts—which Spafinder Wellness Inc. cotends means we may finally be leaving the era of faux beauty. In 2014, a new clean-beauty era takes shape focusing on the natural and introducing a high-tech, low-risk beauty. Spas will remain the “torchbearers with organic products, science and technology intersecting to deliver minimal downtime results that are seemingly produced by nature,” according to the firm.
In addition, Spafinder Wellness says as aromatherapy plays a greater role in the treatment of physical and mental issues, spas have been motivated to craft aromatherapies with intended effects. As such, spas are moving away from the generically pleasant treatments and working in tandem with botanists and digital technology to improve effectiveness.