CeraVe is slowly building a cult following amongst skin care shoppers ages 30-plus. Known for offering moisturizing and anti-aging benefits by way of ceramides, this mass market brand owned by Valeant Pharmaceuticals is expanding its collection with a new eye cream and stretch mark cream out in February 2014.
The brand hosted an event for beauty editors at The Pierre in New York City on Jan. 15. For more on this launch, look out for a story soon on Happi.com. In 2013, it rolled out a sun care collection as well as a repackging initiative.