Coty Beauty Americas appointed Brian Falcone to the position of senior vice president of sales. Falcone will be overseeing all sales activities for Coty Beauty US mass brands. He will be responsible for Field Sales, Customer Marketing, Category Management, Wall Strategy and Fixture Planning.
He joins Coty from an extensive 23-year career at Johnson & Johnson, where he most recently held the position of vice president of Customer Development for their Target business. Prior to that, Falcone held several key sales leadership roles at J & J including VP Sales Strategy for the Consumer Group, VP Sales Strategy for the Global Beauty Business unit, National Sales Director for Food, Drug & Mass, Director of Sales for WalMart, and multiple Trade Marketing and Sales Manager roles.