Breaking News

Peter Thomas Roth Unveils First Celebrity Face

January 17, 2014

Kelly Rutherford makes debut on back cover of Good Housekeeping.

Peter Thomas Roth has named actress Kelly Rutherford as the global spokesmodel for the brand in the national ad campaigns. The appointment marks the first-ever celebrity endorsement for the skin care brand.

In her role, Rutherford will appear in a year-long print ad campaign, kicking off the back cover in the February issue of Good Housekeeping.

"Kelly is a perfect fit because she's like so many Peter Thomas Roth customers: an active, creative professional and mother of two with great style and an eye for perfection," stated Peter Thomas Roth, the namesake and founder of the skin care and clinical cosmetics brand. "Our customers have come to know me as the face of our brand, but since most of our national ads have a female model in them, bringing Kelly on in the ads is a beautiful and glamorous way to spice things up and allows us to be even more aspirational."

Related End-User Markets:

blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.