01.17.14
Peter Thomas Roth has named actress Kelly Rutherford as the global spokesmodel for the brand in the national ad campaigns. The appointment marks the first-ever celebrity endorsement for the skin care brand.
In her role, Rutherford will appear in a year-long print ad campaign, kicking off the back cover in the February issue of Good Housekeeping.
"Kelly is a perfect fit because she's like so many Peter Thomas Roth customers: an active, creative professional and mother of two with great style and an eye for perfection," stated Peter Thomas Roth, the namesake and founder of the skin care and clinical cosmetics brand. "Our customers have come to know me as the face of our brand, but since most of our national ads have a female model in them, bringing Kelly on in the ads is a beautiful and glamorous way to spice things up and allows us to be even more aspirational."
In her role, Rutherford will appear in a year-long print ad campaign, kicking off the back cover in the February issue of Good Housekeeping.
"Kelly is a perfect fit because she's like so many Peter Thomas Roth customers: an active, creative professional and mother of two with great style and an eye for perfection," stated Peter Thomas Roth, the namesake and founder of the skin care and clinical cosmetics brand. "Our customers have come to know me as the face of our brand, but since most of our national ads have a female model in them, bringing Kelly on in the ads is a beautiful and glamorous way to spice things up and allows us to be even more aspirational."