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Gillette Debuts Super Bowl Promotion

By Melissa Meisel | January 20, 2014

Contest offers tickets and more to loyal fans.

With Super Bowl XLVIII only weeks away, Gillette is offering a chance for football fans to score last-minute tickets to The Big Game. As the brand who prides itself on bringing fans closer to the game, Gillette is asking fans to “Shave Paint Win*” – shave, proudly paint their face in support of their team and then share their picture on Twitter for a chance to win tickets, travel and hotel accommodations for Super Bowl XLVIII on Feb. 2.

Also taking part in the fun is linebacker Clay Matthews. Clay will announce one winner each day via his personal Twitter handle, @ClayMatthews52. Fans can look out for Gillette’s promotional tweet containing the hashtag #ShavePaintWin and retweet @Gillette with a photo of their best game-day face paint. Retweets must include @Gillette, the #ShavePaintWin hashtag, and be clean shaven (for men) to be considered. One winner will be chosen each day from Jan. 20 to Jan. 23 and announced on Twitter the following day by Clay. Fans may re-enter each day to increase their chances. Each winner will be chosen at random to receive two tickets to Super Bowl XLVIII, along with hotel accommodations and airfare.

P&G is a big promoter of the sport. Through the brand’s “Best a FAN Can Get Sweepstakes,” available through game pieces inside all specially marked Gillette Fusion ProGlide cartridge packs through Feb. 1, or while supplies last, one grand prize winner will receive a pair of season tickets to their favorite NFL Team – for life. Five winners will also receive an all-inclusive package for two to attend Super Bowl XLIX. Additional sweepstakes prizes include the ultimate at-home Super Bowl takeover, footballs autographed by Clay Matthews, Visa gift cards, NFL Shop discounts and free Gillette products. Fans can also enter to win by requesting a game piece through the mail or entering the second-chance drawing at www.gillette.com/BestAFanCanGet.

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