Boldface group is previewing its new UglyDoll Bath and Body line at the ECRM Trade Show, whcih is scheduled for Feb. 2-6 at the Hyatt Regency in Denver.
The artist created brand of plush toys and accessories is well known and has been sold at retailers as diverse as Barney's New York, Museum shops and Toys R Us. In addition, a digital and motion picture deal with Universal Pictures will further broaden the "Uglyverse.”
Boldface believes the new bath and body line line represents a unique position and voice. “It will fill a white space in the market that is currently untapped. We are confident it will make a big impression with retailers and consumers, who are looking for quality products with a very refreshing attitude," said Nicole Ostoya, CEO of Boldface Group.