The artist created brand of plush toys and accessories is well known and has been sold at retailers as diverse as Barney's New York, Museum shops and Toys R Us. In addition, a digital and motion picture deal with Universal Pictures will further broaden the "Uglyverse.”
Boldface believes the new bath and body line line represents a unique position and voice. “It will fill a white space in the market that is currently untapped. We are confident it will make a big impression with retailers and consumers, who are looking for quality products with a very refreshing attitude," said Nicole Ostoya, CEO of Boldface Group.