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Spectrum Brands Acquires Liquid Fence

January 22, 2014

Insect and animal repellant company is innovator in the category.

Spectrum Brands’ United Industries Home and Garden division, which markets products like Cutter, Repel, Spectracide and Black Flag, has acquired The Liquid Fence Company, Inc., a leader in the fast-growing consumer animal repellents market.

Financial terms of the accretive, all-cash transaction were not disclosed.
 
Liquid Fence, Brodheadsville, PA, was formed more than a decade—just as West Nile Virus was gaining traction in the US. Today, the company offers a range of insect and animal repellents for human, pet and garden use. All of the formulas rely on essential oils, such as citronella, cedarwood, geranium and lemongrass, to repel pests.

The US consumer animal repellents market estimated to be growing at more than double the rate of the overall lawn and garden category. Liquid Fence’s flagship product, Liquid Fence Deer & Rabbit Repellent, is the No. 1 product of its kind in the US.

You can read more about Liquid Fence in this HAPPI online exclusive.

“This textbook, tuck-in acquisition fits perfectly with our stated strategy to seek synergistic, bolt-on acquisitions that expand our product line with strong, complementary brands and categories, increase and extend our market penetration leveraging the Spectrum Value Model, and provide for quick and major manufacturing, distribution and SG&A synergies,” said Dave Lumley, president and CEO of Spectrum Brands Holding. “The transaction is immediately accretive, and the synergies we expect quickly will result in an even more attractive multiple paid for the business.”

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