Breaking News

Dove Men+Care Enters Shave Category

January 24, 2014

Unilever rolls out five SKU line with skin care focus.

Unilever powerbrand Dove has rolled out the Dove Men+Care Expert Shave range, a three-step approach designed to deliver “the ultimate caring shave experience.”

Dove Men+Care has collaborated with leading barbers and dermatologists to develop the range, which is designed to care for skin before, during and after shaving. The range includes five products: Exfoliating Pre-Shave Scrub, Softening Pre-Shave Oil, Smoothing Shave Cream,Total Comfort Shave Cream and Intense Post-Shave Repair Balm.

"The two shave creams in Dove Men+Care Expert Shave contain high levels of moisturizing ingredients that are clinically proven to offer superior moisturization compared to competitor shave products on the market," said Matt Kuznitz, Unilever scientist who spearheaded the research and development for the range. "We developed Expert Shave to be the most caring line of Dove Men+Care shaving products available and to deliver the shave experience we knew men needed and would appreciate."

Related End-User Markets:

blog comments powered by Disqus
  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • In-Cosmetics Paris Has Sights on US

    In-Cosmetics Paris Has Sights on US

    Imogen Matthews , In-Cosmetics||December 2, 2015
    Market focus is on the USA.