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Dove Men+Care Enters Shave Category

January 24, 2014

Unilever rolls out five SKU line with skin care focus.

Unilever powerbrand Dove has rolled out the Dove Men+Care Expert Shave range, a three-step approach designed to deliver “the ultimate caring shave experience.”

Dove Men+Care has collaborated with leading barbers and dermatologists to develop the range, which is designed to care for skin before, during and after shaving. The range includes five products: Exfoliating Pre-Shave Scrub, Softening Pre-Shave Oil, Smoothing Shave Cream,Total Comfort Shave Cream and Intense Post-Shave Repair Balm.

"The two shave creams in Dove Men+Care Expert Shave contain high levels of moisturizing ingredients that are clinically proven to offer superior moisturization compared to competitor shave products on the market," said Matt Kuznitz, Unilever scientist who spearheaded the research and development for the range. "We developed Expert Shave to be the most caring line of Dove Men+Care shaving products available and to deliver the shave experience we knew men needed and would appreciate."

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