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Ulta to Carry Dermelect



Published January 28, 2014
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Dermelect Cosmeceuticals—the company that introduced peptide infused, anti-aging nail treatments—is now be available at Ulta stores nationwide and Ulta.com. Beginning January 2014, all Ulta locations will feature Dermelect’s collection of Nail Treatments and ME lacquers ($14 for single SKUs-$59 for kits) on end-caps throughout the month of January and then Dermelect can be found amongst Ulta’s professional assortment of products.
 
“By having a national presence at Ulta Beauty, Dermelect anti-aging nail treatments are now readily available to the woman who has been experiencing changes to the appearance and health of her nails. We’re excited to be able to provide our innovative solutions to help restore naturally long, strong, beautiful nails, while flaunting fashionably forward fingertips,” says Amos Lavian, founder of Dermelect Cosmeceuticals. 
 
In anticipation of Dermelect’s launch at Ulta, the retail packaging has undergone a complete revamp featuring a sophisticated, dual finish texture to better align with the high quality and efficacy of the innovatively advanced treatments, said the company. To convey the feel of the luxury treatments, the new packaging features a soft touch technology and is coupled with a high gloss finish to complement the high-shine of the lacquers.
 
“We are pleased to launch Dermelect exclusively at Ulta Beauty,” said Ulta Senior Vice President of Merchandising Janet Taake. “We believe that Dermelect’s technologically advanced line of peptide infused, anti-aging nail treatments and colors will be a perfect fit for Ulta Beauty and our customers.”
 
In March 2014, Dermelect will introduce three new nail treatments and seven on-trend spring hues.
 
More info: www.dermelect.com


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