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Lands' End Adds Personal Care



Published January 29, 2014
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Venerable clothing brand Lands' End has entered the body care category with the launch of its Coastal Living Body Care Collection. The new line consists of fresh lavender and honey blossom scented body lotion, hand cream and body wash, and is navailable at landsend.com.

"The launch of this exciting new collection comes on the heels of months of research and development," said Michele Donnan-Martin, chief merchandising and design officer, Lands' End.  "We set out to create a skin care collection that refreshes, soothes and nourishes from head to toe; one that embodies a fragrance that transports the wearer to a lighthouse by the sea, capturing the essence of our nautical brand heritage.  I think the delicate balance of lavender and nourishing honey blossom does just that."
 
Prices range from $8.50 for a 2oz bottle of hand cream to $16.50 for the 8oz bottle eof body lotion. In addition, Lands’ End has created three gift sets that will be out in time for Valentine’s Day.


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