Fusion Packaging has unveiled a new and innovative foundation bottle, Scene. Aptly named, the patent-pending package provides a shatterproof, clear and glass-like base for true color indication, enabling the formula to be seen while on display or at point of sale.
Uniquely comprised of two resins, the package features a polypropylene barrel and PCTG base. The result is a lightweight, single-walled atmospheric bottle worthy of universal appeal. Offering more than just aesthetics, the bottle functions by disguising foundation separation behind the opaque barrel, while simultaneously providing a large canvas for customizable decoration. Brands can maximize the large space for branding through a variety of decoration techniques including silk screening, hot stamping, UV metallizing and custom color or spray.
Bottle capacity is 30ml with a 0.23ml output, and is available in three pump options: aluminum, plastic or a combination of both.
According to the company, Scene is ideal for foundations, primers, alphabet creams and formulas with unique coloring. Consumers will love the ability to preview and match foundation shades through the crystal clear window at the bottom of the bottle, making for a quick and convenient shade matching experience.
In other news, dermatologist brand, Dr. Dennis Gross Skincare chose Fusion Packaging’s Allure jar for their latest anti-aging treatment, Ferulic + Retinol Fibroblast Anti-Aging Moisturizer.
More info: www.fusionpkg.com