Breaking News

Taking At-Home Hair Color Up a Notch

January 29, 2014

Venture capital-backed Madison Reed service debuts next month.

Madison Reed, a new at-home hair color experience, is ready for launch next month. The service provides ammonia- and resorcinol-free professional grade products that are used in salons, and delivers them to users door.

Users can choose from an online color advisor, mobile app, live web chat, digital photo consultation or speak to a trained colorist on the phone. In addition, the start up says that later this year it will offer an additional level of service in which colorist can come to help color selection and application

Amy Errett is CEO and co-founder of Madison Reed, which is backed by venture capital firms True Ventures, Norwest Venture Partners and Maveron, co-founded by Starbucks CEO Howard Schultz.

There are 27 color options.

In each Madison Reed kit ($29), users find everything needed, and all components are recyclable, according to the company.

Related End-User Markets:

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.

  • New Hair Care Ingredients

    December 1, 2016
    Check out the latest releases from suppliers.