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Taking At-Home Hair Color Up a Notch

Published January 29, 2014
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Madison Reed, a new at-home hair color experience, is ready for launch next month. The service provides ammonia- and resorcinol-free professional grade products that are used in salons, and delivers them to users door.

Users can choose from an online color advisor, mobile app, live web chat, digital photo consultation or speak to a trained colorist on the phone. In addition, the start up says that later this year it will offer an additional level of service in which colorist can come to help color selection and application

Amy Errett is CEO and co-founder of Madison Reed, which is backed by venture capital firms True Ventures, Norwest Venture Partners and Maveron, co-founded by Starbucks CEO Howard Schultz.

There are 27 color options.

In each Madison Reed kit ($29), users find everything needed, and all components are recyclable, according to the company.

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