Breaking News

Axe Rolls Out New Hair Gels

January 30, 2014

Taps Super Bowl bound Eric Decker and NFL QB hopeful AJ McCarron to pitch line.

Football players Eric Decker and AJ McCarron are partnering with Axe Hair to introduce a new line of gels.


Before traveling from Denver to play in the the Super Bowl this Sunday, wide receiver Decker too look back at his not-so-memorable attempts to perfect his style growing up, which can be seen on a new video on the Axe YouTube Channel. Quarterback AJ McCarron is eyeing the next phase of his career in the NFL, having left the college game.


The new new gels are specially formulated to provide 24-hour hold and soft, touchable hair. The new line incldes Axe Spiked-Up Look Extreme Hold Gel, Axe Clean-Cut Look Wet Shine Spray Gel, and Axe Messy Look Matte Hold Gel.

Related End-User Markets:

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations