Breaking News

Axe Rolls Out New Hair Gels

January 30, 2014

Taps Super Bowl bound Eric Decker and NFL QB hopeful AJ McCarron to pitch line.

Football players Eric Decker and AJ McCarron are partnering with Axe Hair to introduce a new line of gels.


Before traveling from Denver to play in the the Super Bowl this Sunday, wide receiver Decker too look back at his not-so-memorable attempts to perfect his style growing up, which can be seen on a new video on the Axe YouTube Channel. Quarterback AJ McCarron is eyeing the next phase of his career in the NFL, having left the college game.


The new new gels are specially formulated to provide 24-hour hold and soft, touchable hair. The new line incldes Axe Spiked-Up Look Extreme Hold Gel, Axe Clean-Cut Look Wet Shine Spray Gel, and Axe Messy Look Matte Hold Gel.

Related End-User Markets:

blog comments powered by Disqus
  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!