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Shea Moisture Hits NY Fashion Week

January 30, 2014

New cosmetics collection, hair care on Korto Momolu's runway.

SheaMoisture has signed on as the official sponsor of the Korto Momolu Fall/Winter 2014 Collection at New York Fashion Week on Feb. 7, 2014. SheaMoisture brand ambassadors, celebrity makeup artist Jackie Gomez and celebrity hair stylist Diane C. Bailey will create trend-setting runway looks for the show.

Momolu, a "Project Runway" All-Star who was awarded as "fan favorite" and finished the Bravo hit show's fifth season as first runner-up, will debut her sophisticated and military-inspired "Urban Coup" collection at Fashion Week. The collection pays tribute to the increasing strength and precision of women's wear in the fashion industry, and will present a parade of fresh cuts and silhouettes to compliment the modern woman's lifestyle.

The show will preview SheaMoisture's "A Better Way to Beautiful" Cosmetics Collection, which launches exclusively at Target stores this spring, with Gomez serving as brand ambassador and makeup artist. The makeup is shea butter-based with certified organic and natural ingredients, and features palettes in two sizes that may be customized. The paraben-free collection includes cc cream, lip stain, lip gloss, wet/dry eye shadow, mineral blush and other offerings, with a range of on-trend vibrant, classic and nude shades that suit all skin tones.

"I can't think of a more authentic brand to help bring about my vision for the fall/winter 2014 collection. SheaMoisture's celebration of community, culture and dedication to global beauty and wellness inspires me tremendously as an artist, as a woman and as a Liberian. I am honored to have their continued support," said Momolu.

Momolu's show will also feature hair styled with SheaMoisture Hair Care.

"Fashion accentuates and enhances every woman's inner beauty, which is a mission at SheaMoisture," said founder and CEO Richelieu Dennis. "Partnering with a community-minded, innovative designer like Korto is the perfect fit for our brand because she understands our vision for a better way to beautiful."

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