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P&G Oral Care Is Big at Sochi 2014



Published November 30, -0001
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Oral-B, Blend-a-Med and Crest have once again teamed up to help dentists achieve the best oral health for the athletes of the Sochi 2014 Olympic Winter Games. As part of this dedicated partnership, Oral-B, Blend-a-Med and Crest will support SOCOG by providing staff uniforms, oral care products and educational materials in the dental clinics located in each of the three Olympic Winter Games villages. These facilities will provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of The Winter Olympics, according to sources at parent company Procter & Gamble (P&G).

“This partnership is part of P&G’s commitment to improving lives worldwide. We believe that every day is full of opportunities to open up to the world and that the more confident you are in the health of your mouth, the more confidently you open up to the world around you,” said Dr. Paul Warren, DDS, director of global professional and scientific relations, P&G Global Oral Care. “As such, Oral-B, Blend-a-Med and Crest offer a comprehensive line-up of toothpastes, mouthwashes, toothbrushes and flosses and provide consumers with innovative, targeted solutions designed to meet specific oral care needs.”

P&G Oral Care has developed their dental program with the advice of Dr. Tony Clough, who was the lead onsite consultant during the Beijing 2008 Olympic Games and has been a key consultant to P&G Oral Care in all Olympic Games since. Up to 600 Olympic athletes, coaches and officials are expected to visit the dental clinics during the Sochi 2014 Olympic Winter Games.



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