Dr. Fresh LLC has forged a partnership between its Firefly kids toothbrush brand and Oral Health America (OHA) to promote regular toothbrushing through accessibility and fun while benefitting OHA's Smiles Across America (SAA) program. Firefly will donate thousands of its signature Firefly Light-Up Timer toothbrushes to at-risk children and make a substantial monetary donation to help broaden access to school-based dental services offered by SAA partners.
SAA increases access to dental services in school-linked settings for children most at risk for developing dental disease.
The partnership kicks off on tomorrow in celebration of National Children's Dental Health Month at a brush-a-thon at Pershing School in the western Chicago suburb of Berwyn. The school is part of the Oak Park River Forest Infant Welfare Society's Children's Clinic dental services program.
Marking the occasion will be the delivery of the first 25,000 light-up timer toothbrushes to be donated by Firefly.
"Firefly is addressing prevention by providing quality toothbrushes and making toothbrushing a fun part of the day and a lifelong good habit," said Beth Truett, President and CEO of Oral Health America. "As an SAA sponsor, the brand supports our annual efforts to help 400,000 children receive much needed oral care."