Japan's popular men's grooming brand Gatsby is moving into British market with the arrival of its top-styling product Moving Rubber.
The Moving Rubber hair wax series is No. 1 sales in the Japanese market of men's hair wax in 2013, according to its marker Mandom. Since its launch in 2006, more than 100 million units have been sold in more than 10 countries and regions in Asia.
Moving Rubber made its UK debut at the Japan Centre and Hayato London in London, as well as online from japancentre.com and amazon.co.uk