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Ouidad Hires New CEO and CFO

Published February 5, 2014
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Ouidad has hired David L. Stern as president and CEO.  He joins Ouidad from Kao Brands Corporation where he served as regional executive officer for the mass business and global chief marketing officer/SVP of strategy and innovation. In these roles, Stern was responsible for a global brand portfolio which included John Frieda, Jergens, Curel, Biore, Ban and Guhl.
Stern has a vast beauty and personal care background, having previously founded Endeavors, Inc. Prior to that he worked at Unilever where he held various managerial positions including director of new business development for the home and personal care division in North America and VP of marketing, managing e-business in the United States, among others.
Ouidad has also named John Hetherington CFO/COO, effective immediately. He joined Ouidad in September 2013 from Alterna Holding Corp. where he served as CFO.  Prior to working at Alterna Holding Corp., he served as CFO at Fekkai, and VP of finance at L’Oreal, USA. 

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